How to Become a Vendor with Lakewinds
We absolutely love bringing our customers new flavors and amazing products —especially when they’re locally grown, raised, or made.
If you’re interested in partnering with us, great! Here’s how to get started.
Our Quality Standards
Our customers trust us to carefully assess the products that come into our stores, and we take this responsibility very seriously. Every item must meet our standards in order to be considered.
- Here are our product standards for our food.
- Here’s a list of our product standards for other, non-food products.
- Here’s a list of our bioengineering standards.
If your products meet these standards, we’d love to hear from you, see your items, and review them for quality, pricing, and ingredients. We give preference to products that are certified organic, locally produced, and non-GMO project verified (or working to become verified).
New to wholesale? If you are a new vendor and have questions around how to get started, here are some helpful tips.
Q: When should I expect to hear back from you after submitting my checklist?
A: We appreciate you taking the time to share your product and its details with us. If there is interest in your product, you’ll hear back from us within 45 days. Thank you for your patience!
Q: Do I send samples?
A: If we have an interest in your product the category manager will reach out and request samples. They will let you know where to send them. Please do NOT send samples before being contacted.
Q: Who are Lakewinds’ most frequently used distributors?
UNFI – all categories
KeHe – all categories
Co-op Partners Warehouse (CPW) – local products
Market Distributing – grocery products
Fortune Fish – gourmet cheese and seafood
Alberts – produce and grocery
Select Nutrition – wellness
Lotus Light – wellness
Threshold Enterprises – wellness
Q: What is a broker? Do I need one for my product line?
A: A broker is a representative who’s paid by commission, retainer, or a combination of the two. On your behalf, a broker negotiates product placement with retailers and distributors and handles the respective paperwork and follow-up. Brokers can negotiate promotional calendars between manufacturers and retailers. Using a broker is completely up to your discretion.