How to Become a Vendor with Lakewinds
We absolutely love bringing our customers new flavors and amazing products—especially when they’re locally grown, raised, or made.
If you’re interested in partnering with us to get your product to market, let’s chat! Here’s what you need to know about our quality standards and the process to get started.
Our Quality Standards
Our customers trust us to carefully assess the products that come into our stores, and we take this responsibility very seriously. Every item must meet our standards in order to be considered.
- Here are our product standards for our food.
- Here’s a list of our product standards for other, non-food products.
If your products meet these standards, we’d love to hear from you, see your items, and review them for quality, pricing, and ingredients. We give preference to products that are certified organic, locally produced, and non-GMO project verified (or working to become verified).
Q: When should I expect to hear back from you after submitting my checklist and delivering samples?
A: We appreciate you taking the time to share your product and its details with us. If there is interest in your product, you’ll hear back from us within 45 days. Thank you for your patience!
Q: How do I get my products to you once they’re accepted?
A: You may opt to self-distribute, or you can choose from a variety of distributors, listed below. We can work with you to help you determine the best way to distribute your product.
Q: Who are Lakewinds’ most frequently used distributors?
UNFI – all categories
KeHe – all categories
Co-op Partners Warehouse (CPW) – local products
Market Distributing – grocery products
Fortune Fish – gourmet cheese and seafood
J&J – produce
Alberts – produce and grocery
Select Nutrition – wellness
Lotus Light – wellness
Threshold Enterprises – wellness
Q: What is a broker? Do I need one for my product line?
A: A broker is a representative who’s paid by commission, retainer, or a combination of the two. On your behalf, a broker negotiates product placement with retailers and distributors and handles the respective paperwork and follow-up. Brokers can negotiate promotional calendars between manufacturers and retailers. Using a broker is completely up to your discretion.